YDN Designguide.tv

With her new SS2010 collection, Emily Hermans suggests that getting lost is not necessarily something bad or negative. She got her inspiration from Africa, Egypt especially. Two elements are particularly present in both the collection and the styling; the nomadic and the royal.

The nomadic aspect was beautifully visualized at her Amsterdam Fashion Week catwalk show. Not only in the traditional sense, by women carrying al sorts of things on their head. But also by modern nomads with Mad Max-like ratbikes, who have all their posessions hanging from their vehicles.

The royal aspect is expressed in the collection’s pronounced colour composition, which includes coral red, cobalt blue and olive green, as well as different shades of gold. Also, jewelry is used as a motive in a number of collection items, by means of colour, design, neck shape and the combination of matte and shiny yarns.

presented at the AIFW 2009 summer
S/S 2010 Collection by Emily Hermans:
mly.nl

Music courtesy of:
Trio Acoustic www.achtergrondmuziek-jazz.nl

Video by Robert Andriessen
designguide.tv

On January 29, during the Amsterdam International Fashion Week, MLY presented her new winter collection “My Shadow’s Shadow”. She did this in the exclusive setting of Studio 13 in Amsterdam. The two shows were characterized by a very personal presentation, an intimate atmosphere, a lot of interaction between the models, singer Nina June and the audience, and great cocktails. Collection: Emily Hermans video: Robert Andriessen mly.nl designguide.tv

designguide.tv produced this video for Emily Hermans, a Dutch fashion designer on the rise with her label “MLY”. Shot over a weekend in the beach town of Ijmuiden in the Netherlands.